Brand Direction

Our research and thinking for the new season looks at alternative ways to adapt, make change, be better and be responsible, while still being inspired and adding newness to the retail industry.
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From authentic and ethically sourced fabrics and products, re-cycled and re-worked designs, technical innovation to hand crafted, bespoke looks and styling, there’s a new kind of hybrid permeating the market.
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We are in turbulent, yet exciting times. Let’s rise to the challenge and let our collections lead the way.
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we must offer a refreshed direction and an exciting new retail experience combining bricks and mortar shops with online selling.

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