SS 2019 Trend Direction

This season embraces the beliefs that today we pursue new living and a healthy lifestyle, whilst seeking new horizons through travel and experience.
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Being associated with new thinking and, in consequence, we increase our appeal to the modern day consumer.
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The excellence that characterises Byford’s tradition is driven by a heritage of innovation and value-creation.  The Byford wardrobe reflects a man who seeks authenticity and style.
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This season’s themes explore palettes that are fresh and light with messages of wellbeing, whilst others showcase a more active edge focussed on intense tones and performance.

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Superior comfort and luxurious handles are provided by blends of natural fabrics and synthetics offering a rich aesthetic with contemporary styling.