Discover the Trend – Athleisure

With a heritage stretching back almost 100 years, menswear label Byford is one of Britain’s most significant exports. The brand has increased its focus on leisurewear over the last few years, blending its signature properties of fine knitted goods with effortless styling and an extra eye on quality, fit and detailing.
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The brand harbours global appeal with its on trend and performance-led inner and outerwear for today’s fast moving lifestyles.
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 Our busy lives demand products that maximise efficiency and enjoyment. As we spend more time travelling to and from work we find a blurring of business and leisure time.
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Athleisure has become the example for all day dressing.  Performance materials, finishes and cuts become the new normal, allowing us to move with ease through different environments and situations.

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Wellbeing leads us to find pockets of quiet in our everyday lives. Luxurious textures come to the fore as softness transforms casualwear, whilst innovative sleepwear makes the nights more restful.