Brand Direction

New consumers want brands to reflect more authentic cultural associations.
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 Byford is an authentic heritage brand driven by innovation. Nothing drives newness more than product developments that claim to offer enhancing properties and, of course, sustainability.
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 Our product must get smarter,  both in terms of styling and in technological advances in construction and fabrication
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we must offer a refreshed direction and an exciting new retail experience combining bricks and mortar shops with online selling.

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