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Brand Direction
No matter where you are in the World, your year to date will have looked significantly different from what you had planned. Since our last issue, we’ve adapted to new ways of working, socialising, exercising and travelling. |
| We’ve spoken a lot about positivity, and positive change, even when negative news dominates the headlines. For many, this period will have come as a reminder of the simpler pleasures in life, such as our homes, families and time spent outdoor |
| At Byford, we are determined that this period of uncertainty and unrest will be a catalyst for positive change, from environmental wellbeing to ethical standards and equality, on both local and global scales.
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Our seasonal themes support concept development across casual, athleisure and active categories .
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