1948

With victory in Europe and the Pacific, DB was again able to unleash on the market what he and his designers had been working on, most notably the BYFORD 98. This All-Wool, Shrink-Resistant, Hand-finished sock took the US market by storm, gaining the title ‘98’ in consequence of a store buyer remarking, “ Nothing made of animal fibres can be 100% perfect but this sock sure rates 98%.”